Bonia
A playful outdoor campaign that cut Bonia's cost per acquisition by 53% and hit 7.63× ROAS.
Bonia wanted to launch a classic handbag drop with real impact, standing out in a crowded luxury market without leaning on discounts.
Bonia is a heritage luxury house known for its handbags and leather goods, with a strong presence across Southeast Asia.
We built a playful outdoor campaign that turned the drop into a street-level moment, then ran performance marketing across Meta to put it in front of the right buyers, optimizing as the results came in.
The goal was never to interrupt the shopper. It was to be the most confident thing in the room.
— Creative direction, Idealights
Lower cost per acquisition
vs. prior campaign
Return on ad spend
campaign period
A playful outdoor campaign turned Bonia's handbag drop into a street-level moment, then performance marketing across Meta put it in front of the right buyers — cutting cost per acquisition by 53% and hitting 7.63× ROAS.
